Hylomorph
A new look for a med-tech company
Client: Hylomorph
Brand identity
Brand identity
Year: 2024
Hylomorph is a company from Zurich that operates in the medical sector, focusing on preventing post-surgery complications and preserving the patients’ well-being.
They are highly innovation-driven, determined to resolve medical problems that have yet to be resolved.
Together we created a new visual identity supported by a new typographic brand mark, a complete redesign that breaks away from the past. The development of its last product, Vesta, was so disruptive that it pushed the founders to present themselves in an entirely new way for potential investors and customers.
They are highly innovation-driven, determined to resolve medical problems that have yet to be resolved.
Together we created a new visual identity supported by a new typographic brand mark, a complete redesign that breaks away from the past. The development of its last product, Vesta, was so disruptive that it pushed the founders to present themselves in an entirely new way for potential investors and customers.
We redefined Hylomorph’s visual identity, leaving behind unnecessary elements for a lighter and brighter design, combined with abstract gradients of blue and light blue. The chosen typography is Borna, from Atipo Foundry. A grotesque with a strong personality, almost technical, able to maintain a great readability.
The project was carried out in three phases. The first phase involved research and analysis, where several options for brand architecture were explored. The second phase focused on design, leading to the creation of various design elements. Finally, in the implementation phase, these designs were applied across multiple applications.
Thank you
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