Seriousgrafia
A new Brand identity
A new Brand identity
Client: Seriousgrafia
Brand identity
Year: 2018
Brand identity
Year: 2018
Seriousgrafia is an independent screen printing project that was born and raised in a garage. Over the years, they have created numerous collections, printing various mystical and nature-themed illustrations through screen printing, always promoting the craftsmanship behind each product.
When I started working on the project, the brand identity needed a complete restyling, redefining the core values of Seriousgrafia and creating a consistent and impactful visual output.
Each new element of the corporate image refers to a specific historical period when manual labor and industry combined to complement each other. This concept is also found in various applications, where - for example - in addition to the layouts defined by grids, handwritten entries are required for various fields. The result is an aesthetic that is rough and rudimentary, blending craftsmanship with automation.
Thank you
Feel free to write down what you think about the project.
